Resource Type: Case Studies
Authors: Health Finance and Governance (HFG)
Published: 10/31/2015

Resource Description:

This case study is one of 14 case studies profiled in the Mobile Money for Health Case Study Compendium.

PSI Mozambique’s Por Ti (For You) health social marketing program uses a mobile technology powered platform to increase healthy behaviors and encourage use of health commodities, such as condoms, water purification and micro-nutrients. Launched in May 2012, the platform known as Movercado is an ecosystem that leverages microentrepreneurs and small businesses to expand access to health commodities to bottom of the pyramid markets. PSI uses a trained cadre of 1440 micro-entrepreneur interpersonal communication agents to conduct outreach sessions that motivate people to change current health behaviors and adopt new ones. The Troka Aki (“Swap here” in Portuguese) brand identifies participating outlets that will redeem Movercado-powered vouchers and accept payments. Troka Aki points include informal neighborhood shops, wholesalers service providers, and pharmacies. Movercado uses mobile money as a component of its larger program and technology platform to send payments safely and securely to shop vendors.